Infinity 
Cove

Branding, Print, Signage

Designed at Rare Identity
Creative Director: Peter Howie
Art Director: Lauren Liniere

A brand new development in Lane Cove, inspired by the sweeping curves of the building's facade and the craftsmanship of a skilled artisan.

Infinity Cove is an 8 story development in Lane Cove. Taking inspiration from the curved facade of the external architecture and the interior designer’s hand drawn kitchen sketches, I developed the concept of ‘Luxury In Motion’. This idea of the designer’s pencil, shaping the curves that feature through the building, permeated all aspects of the roll out. The brochure featured a multitude of different hand drawn lines, intersecting with CGIs, textural elements and copy.