ATE20

Brand Direction, Signage, Spatial & Printed Collateral

Creating the face of Tourism Australia’s biggest annual conference

In early 2020, I was engaged to design the brand for Australia Tourism Exchange 2020, an annual conference that would bring together agents from around the world to meet with Australian tourism operators. As the first major event after the rebrand, it was an open canvas to express the visual identity in a new and exciting way. Utilising the ‘culture’ pattern to signify operators and agents coming together, the pattern permeated all assets of the brand including event signage, dining menus, brochures and digital touchpoints. 

Sadly this event was cancelled before production could begin because of the Covid-19 pandemic. Approved concept work is shown in its place.