Branding, Print, Social, OOH
Designed at Uberbrand
In order to attract the best tech talent in the industry, the brand was positioned as 'the insider' - someone that knows the language of the industry and how it operates. Inspired by coding programs like Sublime Text, the visual identity uses repeating typography, indentations and dark colour palette with pops green.
With tech talent in such demand, there needed to be a compelling case for why they should partner with Digizen for their next opportunity. In order to show those credentials, the language used in external communications centred around tech puns an opportunities - projects and roles that couldn't be found elsewhere.