Branding, Print, Web
Designed at Rare Identity
Creative Director: Peter Howie
Art Director: Lauren Liniere
Inspired by the idea of ‘Pedestrian-Shed’ diagrams and the amenity available in a immediate radius, a interconnected monogram inside a circle was created. The Didone typography used in the monogram was extended to create a typographical execution to work as a secondary brand element.
The campaign was highly successful with over 70% of stock selling out in the first two weeks.